Like bar owners who have to peel them off their bathroom stalls. Who doesn’t love stickers? Ok, some people don’t like stickers. Or at least until dad hats are not cool anymore. Keep it simple, keep it small, and get it embroidered for the best look and a durable piece of merch that will be worn for years. One thing I would highly recommend for hats, whether you do baseball caps or beanies: embroidery is the way to go. Call our Sales Dept and a Project Specialist will help you find one that is the best fit (dad joke). This Anvil cap is a great example from our website and comes in a bunch of colors, but there are plenty of options out there. And a little beat-up looking with a curved brim. It’s unstructured (floppy), classic 6-panel (seam up the front), adjustable buckle strap. If you want to jump on the latest trend, it’s all about the dad hats. They fell out of fashion for the most part, although you will still find many people wearing them, ironically or not. Tall, 5-panel with a structured front (sometimes made of foam), mesh back panels with the snap-back clasp. And I’m here to help.įor many many years, trucker hats were the hot item. Headwear is not as easy to customize as T-shirts, but it’s not that hard either. This is one of the most overlooked merch items, and a missed opportunity for any band that skips on making hats. Not everyone wears hats, but people who do tend to wear them all the time. If you’re looking for some tips for a great T-shirt design, check out my post T-Shirt Design Tips: How to Avoid The 10 Most Common Mistakes. Or if you want to stick with 100% cotton, I would recommend this classic tee from Nexel Level. If you want to make T-shirts that are soft, comfortable, light, and fashion-fitted, go with a cotton/poly blend or even a tri-blend like this super nice one from Bella+Canvas. Also, they might have been so drunk they forgot it. People want to be able to point out the date and city of the show they attended to their friends. Third, you need some concert dates on the back. Keep it simple and it will appeal to a wider range of people. Don’t just throw your album cover on there, get someone to design something cool and memorable. Second, you need to have a kick-ass design. It’s not an absolute rule, but if you wanna do a classic concert tee, you do it black. Maybe it’s because everyone looks good in black, even smarter and sexier. There are a few rules for doing proper concert tees.įirst, it should be black. You could even say the concert tee is a cultural signifier. The concert tee has been the best way for fans to say I was there, to take a piece of the band home with them, and give them something to wear at future concerts. And I’m not saying that because I love them (although I do) or because it’s my business (although it is).Įver since the 1960s, T-shirts have been a staple of every young American’s wardrobe. T-shirtsīy far the most popular swag of all time is the humble T-shirt.Įvery band out there is going to have T-shirts to sell, and if they don’t, someone should call them and make sure they are ok. So without further ado, here are my top 11 items for your band to sell, get your name out there, and make your fans happy: 1. Plus it does whatever function it would serve without the customization. For fans, it provides a piece of memorabilia they can get excited about and show off. For the band, it generates revenue and serves as promotional material. What’s great about merch is that it accomplishes many things. Plus there are sites like Kickstarter, but you don’t want to resort to that if you don’t have to. There are also concert tickets, movie/TV licensing, private gigs, streaming licensing, YouTube ads, podcasts, and more. Merch is not necessarily the main way for bands to supplement earnings from record sales. This should give you some ideas for creating customized swag that will excite your fans and bring in some bucks. In this post, I’ll go over some of the tried and tested band merch, explain what they are, and why they are popular. It’s also often one of the only things that a band benefits entirely from, without the label taking a cut. Merch is one of the main things doing that for many bands. So what are all these fans spending money on, if not the music itself?Įver since the early days of file sharing (think Napster), bands have had to look at other revenue streams to stay afloat and keep the music coming. This is why the music business is booming, generating 51.5 billion dollars globally in 2018. While physical copies of music sales are down (for the most part– we see you, vinyl), fans now have YouTube, streaming services, downloading, and a multitude of other ways of getting their music online. Band merchandise, or “merch” for short, is a huge market.
0 Comments
Leave a Reply. |